How did it all start?

How did LovePaws® start?

Narrated by Anniina, Founder of LovePaws®: The story of LovePaws® began one hot June day in 2016, when my dog Ninja, an energetic and joyful spirit who loved running through forests and fields, started licking her paws. It caught my attention and I noticed a wound on her paw and redness between her toes. As much as she loved the outdoors, her paws were taking a real beating.

As a passionate dog owner and a creator of organic cosmetics, I couldn’t settle for the products I found on the shelves. With my sensitive skin in mind and the desire to give my beloved Ninja the best care, I knew I needed something more effective.

I wanted something that would really work.

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From experience to reality

I decided to fix the problem myself.

Since I couldn't find the product I wanted in stores, I decided to make it myself. I thought about what ingredients I would like to include in the wax, and I looked at what others contained. The natural properties of the ingredients played an important role. Over the years, I had gained experience with organic cosmetics. I had made organic cosmetics for myself because I had sensitive skin and couldn't use store-bought products.

Finally, the content was clear. I started to prepare the treatment for my dog ​​with all my love. When I got to try out the organic paw wax I made for Ninja, I was really surprised by its effectiveness. I never thought I would see changes so quickly! The difference was noticeable right after the first few uses and after just a few days, the paws were in perfect condition. I was afraid that it would take months for the foot wound to heal during the worst summer heat... In addition to good functionality, the best thing was that I knew exactly what the paw wax contained. No chemicals. No toxins. No drying water. Only pure organic ingredients, cold-pressed oils, chemical-free pure raw shea butter.

Everyone knows what their dog means to them, and of course they only want the best for them.

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I started thinking

"Why had I never checked my dog's paws before?"

I thought that there must be other dogs who could benefit from the wax as well! So I started developing the product and asking other dog owners about their experiences with paw wax.

The business quickly expanded, as it seemed that there were more and more people hunting for effective paw wax. I started going around to shows and events and soon the need for paw wax had become a topic of conversation with thousands of people. From conversations with various dog owners, it became very clear that there was a demand for effective paw wax for dogs of all sizes, ages and breeds.

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The moment

That's when I realized that dogs paw problems were way more widespread than I had ever imagined.

I also noticed that about half of the people had never heard of paw wax or even that paws should be checked or cared for. My desire to help dogs feel better and make care easier for dog owners led me to start this company. I started by selling individual cans of paw wax to dog owners at events and they were excited about the product. What surprised me the most was the incredible feedback I received from all sides. It gave me the motivation to keep going.

I decided to start a business to remind people to check their dogs paws and to take good care of them.

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Where are we now

LovePaws® paw wax today

I am delighted with how the word about paw wax has spread all over Finland and abroad. The customers definitely deserve thanks for that! The word has spread when LovePaws users recommend the product to their friends. Nowadays, many of the people I meet already know what it is and I regularly receive contacts from pet stores in different cities. It feels incredible and really great. There has also been interest in LovePaws® paw wax abroad; I have received inquiries and orders via message and there are already individual users all over the world. I can say with excitement that today, thanks to LovePaws® paw wax, thousands and thousands of dogs are already feeling better! There is still plenty to do - and new dog owners are also coming in all the time.

LovePaws® is available to more and more customers in pet stores near them and online stores all over Finland, Sweden and Norway. Many of our customers say that they are as excited about our paw wax as we are, and it has become a trusted product for many dog ​​owners! After all, LovePaws® is made with love.

I am grateful for how many dogs and families LovePaws® has helped so far. Many have struggled with their problems for ages before finding a product that works. It gives me motivation to continue working and make paw wax available to more and more people.

Grateful owners and happy dogs are the best part of my job, they always put me in a good mood.